KMP initiated #BirukanLangit, a movement to bring people from all walks of life to contribute to reach zero carbon footprint by means of virtual challenges targeting young people.
Every year on September 21st, the world celebrates Zero Emission Day to create awareness and implement actions to save our earth, as well as to encourage people to understand the importance of protecting the environment. As a form of our commitment towards impeding climate change, Katingan Mentaya Project considers it important to raise people’s awareness in a style that is familiar to everyday life to achieve effective results. In order to uphold that commitment, Katingan Mentaya Project has initiated #BirukanLangit, a movement to bring people from all walks of life to contribute to reach zero carbon footprint by means of virtual challenges targeting young people. The movement invites young people to be agents of change for climate action in their respective locations while promoting healthy lifestyle through active movement and low carbon footprint.
Participants of #BirukanLangit are invited to complete a distance of 10 kilometers within the week of 20-27 September 2020 using zero emission transportations. Participants can either run, walk, cycle or use a combination of the three. Participants also have the freedom to choose either a paid registration of Rp. 100.000,00, which includes a medal and a tree planted at Katingan Mentaya Project’s demonstration plot at Kampung Melayu Village, or a free registration. Once registered, starting from September 20th, participants are able to log their travelled distances through ENDOMONDO, a distance tracking application, and are invited to promote their activities on social media by tagging #BirukanLangit movement’s Instagram page at @yourjourneytozero as a way to inspire change in others.
The #BirukanLangit movement was participated by almost 800 people from within and outside of Indonesia, with some participants contributing from Turkey, Finland, Belarus, Singapore, Vietnam, Malaysia, and the USA. Though the required distance to be achieved per participant was 10 kilometers by September 27th, our participants had run, walked, or cycled for an accumulated 28.428 kilometers. That is an average of 35,5 kilometers per participant.
#BirukanLangit movement’s online campaign was started 3 weeks prior and has since garnered almost 1000 followers on Instagram at @yourjourneytozero, with an average engagement of 90% per Instagram post. It is an amazing feat achieved by a new movement in a short amount of time. For the movement’s offline campaign, #BirukanLangit established partnerships with local coffee outlets to help their businesses flourish during the ongoing pandemic while offering buy one get one free coffee for all participants within the week of 20-27 September 2020.
Katingan Mentaya Project hopes that the #BirukanLangit movement may inspire positive and effective changes that can be welcomed in participants’ everyday life.
Event organizer: Pandara Sports
Media Partner: Runhood/Athletica Company
Sponsors: Momojo Style, Consina, Anomali Coffee, Mentaya Sweet, JETS Recovery
*Turning the sky blue
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